When considering opening a new clinic, there are many details to consider particularly for large purchases. One of the things to consider is if or how quickly the purchase will yield a return on investment and it’s ability to grow with the business.
Join us May 28, 2015 from 2:00pm to 3:00pm EDT for the free webinar, “Creating a Scalable Business with Aquatic Therapy.” Keith Ori, PT and Patrick Gulick, MS, PT, Co-Owners of Orthopedic Rehab’s Aquatic and Spine Center in Kalispell, MT, will share how they developed a sustainable, successful business model for an aquatic therapy clinic.
They will share why they decided to expand their business to include an aquatic therapy center, how they chose a site and a pool, how they developed a business plan and the strategies they used to market their program.
They will also discuss how they managed the growth of their business including things like staffing, training, appointment scheduling and aquatic therapy program development.
Their presentation will include examples of their actual financial figures, such as:
- a projected profit and loss statement
- annual pool statistics
- a 5-year financial summary
- return on investment
HydroWorx is proud to announce that the polls are now officially open for the 2015 Excellence in Aquatics Award (SMED)! This award has been created to recognize those who have achieved exceptional rehabilitation results through the use of advanced water therapy.
Determination. Innovation. Excellence.
Sports fans everywhere love a good comeback story. The spirit of the game is epitomized by an athlete’s triumph just months after recovering from a devastating injury. Behind these great comeback stories are the athletic trainers and medical staff who also sacrificed to ensure these athletes and teams would reach their goals.
The 2015 Excellence in Aquatics Award will recognize professionals who, despite all odds, garnered superior rehabilitation results through innovative, and sometimes unconventional, methods. Eligible pioneers rely on aquatics as a medium to help achieve exceptional results.
Read the nominees below and vote today! You can vote one time per day until June 17, 2015 at 11:59pm EDT to support your top pick. The winner of the 2015 Excellence in Aquatics Award (SMED) will be announced in the HydroWorx Booth, #1723, at the National Athletic Trainers’ Association’s Annual Symposium in St. Louis, MO on Thursday June 25th. Spread the word on twitter and facebook with #ExcellenceInAquatics.
AND THE NOMINEES (in alphabetical order) ARE…..
- Duke University for the Rehabilitation of Freshman Basketball Star for Championship Run
- University of Tennessee’s Sports Medicine Staff for Shattering the Rehab Time Frame Expectations of Freshman Lineman
- University of Utah for the Recovery of Gymnast’s Torn Achilles Tendon to Achieve Personal High Scores
*Read the full descriptions of each rehabilitation story and place your votes today.
Stay tuned for the full stories of each nomination in the coming weeks!
Last week, Lance Walker, Global Performance Director at Michael Johnson Performance (MJP) in McKinney, TX, presented a fantastic webinar that took a look at some common misconceptions about aquatics and its usefulness for athletic training purposes. “Addressing Potential Misconceptions about Training with Aquatics” took place on May 14, 2015, and Lance reviewed some of these potential misconceptions and to what extent his considerable experience with using aquatics as part of his training program has supported or contradicted them.
Lance focused on four commonly held beliefs including:
- The effectiveness of an aquatic environment is limited strictly to rehabilitation purposes.
- In the water, it’s not possible to match the intensity of a land-based workout.
- A natural running gait cannot be replicated in the water.
- The use of hot and cold pools for athletic training is strictly for passive recovery.
Lance relied heavily on personal experience and existing research to dispel these misconceptions. He provided real data to identify specific measurements that allowed attendees to understand to what degree using aquatics is beneficial in different situations. He immediately refuted the idea that the aquatic environment is limited to rehabilitation purposes, based on the fact that at MJP they use aquatics daily as a part of training regimens for many athletes.
In the water, it’s not possible to match the intensity of a land-based workout. Lance reviewed an example of a high performance aquatic training session that was used at MJP in the water. The training session looked very similar to one that could occur on land and included dynamic mobility, core sprint work, reactive work, plyometrics and regeneration. He also focused on the multitude of research that has been done to show the responses that occur in water compared to on land, such as metabolic costs, cardiorespiratory responses, physiological responses and RPE, and RPE and physiological variables.
You can’t mimic dry land running in water. Interestingly, there is a lot of research and information available on the similarities and differences between running in the water and on land. Ultimately, Lance identified which aspects (like kinematics vs. kinetics) of water running are similar and different compared to specific types of land running techniques and how they can be useful. Additionally, he touched on the differences between underwater treadmill running and deep water running and the usefulness of having video feedback to identify opportunities to improve gait.
The use of hot and cold pools for athletic training is strictly for passive recovery. Research is identifying that passive recovery might not be effective: static stretching doesn’t improve flexibility, but dynamic stretching combined with use of a massage hose can create a 240% increase in flexibility. Lance reviewed how MJP uses hot and cold water immersion for prep work and recovery work. There is some evidence to indicate that cold water immersion is more effective than using compression garments, carb-loading and stretching between events.
The webinar was a great challenge to all clinicians to work to continually improve!
Running season has begun, and with running comes a lot of stretching! Stretching is certainly nothing new runners, and many people have their favorite go-to stretches that they use to warm up before a good run. Often, static stretches held for 30-60 seconds are used as a way to elongate muscles and prepare them to move. Dynamic stretching is becoming a well-known alternative to static stretching, particularly for use prior to running. Dynamic stretching is more active stretching that includes controlled movements to increase range of motion and increase blood flow. It targets multiple areas at once and gets your blood flowing. It is also important to note that dynamic stretching is not just adding movement to static stretches, but is using distinct dynamic stretches to improve performance.
Galen Rupp, Olympic Silver Medalist and Oregon Project Runner, uses dynamic stretching as part of his running routine. In the video below, he demonstrates the stretches he likes to use, including:
- High knee walking combined with butt kick
- Hamstring stretch while walking
- Hamstring stretch with abduction and adduction
- Walking lunges with high knees and overhead twist
- Side lunges with shuffle
- Arm circles with high knees and toe raise
Watch the video below to see Galen using dynamic stretching techniques:
Earlier this month we had the chance to visit with Butler University’s Director of Sports Medicine, Ryan Galloy, MA, ATC, CSCS, about the recent changes to Butler’s famous Hinkle Fieldhouse—one of the most historic venues in college sports. Jesse Owens ran in there, Herbert Hoover campaigned there, and Oscar Robertson led his 1955 high school team to the Indiana state title in the Hinkle Fieldhouse.
So when a re-do was needed—crucial upgrades to seating, locker rooms, training facilities and rehab equipment—invoking “change” without losing “charm” was key. Since the Hinkle is a registered historic site, designers were left to work within the framework of the existing structure.
“To keep within the preservation laws, we had to work within the walls we had,” said Galloy, former Bulldog linebacker who returned to his alma mater in 2010 after a stint at San Diego State University, “but building out a new sports medicine facility and equipping it with aquatic therapy were primary objectives.
“We took what was the old pool wing—built in about 1920 and closed down in 2002—and created roughly 4,500 square feet for a new weight room, study rooms, offices and a state-of-the-art sports medicine facility. I really advocated for not only a warm water therapy pool with treadmill and jets, but also a cold plunge pool.”
The crowning features of the remodeled facility are the new HydroWorx 750 Series therapy pool with underwater treadmill and resistance therapy jet technology and a HydroWorx PolarPlunge pool, both offering student athletes a more advance recovery.
The addition of the pools will be a boost for the athletic department, as a recruiting tool and as an aide to player comfort.
“Not only are the HydroWorx pools great for rehabbing our players, but they absolutely serve as a recruiting tool as well,” continued Galloy. “Now, we bring all prospective student-athletes through the sports medicine facility, showing the athletes that we’re serious about keeping them healthy and that if they do sustain an injury, we’ve got all of these resources to get them back as quickly, safely, and in the best shape possible.”
Galloy oversees all the university’s sports medicine, but works directly with the athletes participating in golf, football, and men’s basketball—a program that’s seen tremendous success in recent years, making the NCAA tournament four of the last six years and competing in the finals twice, a remarkable feat for a school of roughly 4,000 students. Butler lost a buzzer-beater to Duke in the 2010 NCAA Finals which, some say, led to the 41% increase in freshmen applications the next fall.
“We compete with in-state basketball powerhouses like Indiana, Purdue, and Notre Dame for the best athletes,” continued Galloy. “We want these guys to know we’re investing in their health and that, when they choose Butler, they will receive care equal to or better than any other university. Strong aquatic therapy programs are becoming the ‘norm’ at schools in-state and across the country.”
Athletes and fans have enjoyed the Hinkle Fiedlhouse for nearly 100 years. With a firm commitment to technology, training, and health, the historic arena is sure to delight its users—both athletes and fans—for many years to come