We are proud to be exhibiting at the annual Combined Sections Meeting of the American Physical Therapy Association in Indianapolis, IN. We have a lot of exciting things planned during the event, February 5-7, in booth #1310. Our booth will feature one of our world class therapy pools with an underwater treadmill, which will be available for demonstrations throughout the show. Don’t forget your bathing suit and towel to try it out! All attendees who demo the pool will receive a HydroWorx dri-fit t-shirt. Additionally, we are giving away free HydroWorx t-shirts (while supplies last) for all physical therapists who fill out our short market survey.
If you are interested in learning more about “The Value of Water“, we would like to invite you to attend our educational event on Friday, February 6th at 5:00pm.
This after hours event will offer cocktails and hors d’oeuvres while our distinguished experts discuss their experiences with starting a successful aquatic therapy program- including financial return-on-investment, evidence based research, functional patient outcomes, facility design and more. Our speakers include:
Keith Ori, BD, PT, Co-Owner of Orthopedic Rehab Facilities in Montana
Veronica Paquette, PT, ATRIC, Owner of Essex Aquatic & Rehab Center in Vermont
Dr. Dolny, PhD and Eadric Bressel, EdD, Research Specialists at Utah State University
Friday, February 6, 2015
HydroWorx Booth #1310
Indianapolis Convention Center
5:00pm to 6:30pm (The program will begin at 5:30pm)
Attendance is limited for this special event, so you must act quickly. R.S.V.P. by February 2nd to Michele Reber at firstname.lastname@example.org if you are interested in attending. The first ever Healthcare Excellence in Aquatics award will also be presented during this after hours program
We are looking forward to seeing you in Indy!
A specialized warm water pool in a senior living community can have a significant impact on multiple facets of residents’ well-being. It can be used as a key component of rehabilitation from joint replacement surgeries, strokes, falls or maintenance of chronic conditions such as osteoarthritis. It can also be valuable as part of a wellness or fitness program. Interestingly, communities are also beginning to see great improvements in their falls when using warm water therapy as part of their falls reduction program.
One specific community, Lakeview Village in Lenexa, KS has been closely monitoring their falls data over the past few years to identify the actual impact their programs are having. Their falls reduction program includes the use of their HydroWorx 1200 Series Pool, a static pool, as well as land activities and is measured using multiple tests of ability. According to Jackie Halbin, Living Well Manager, at Lakeview Village,
“Thus far, there has been an overall 28 percent increase in center of gravity, 37 percent increase in lower body strength, and 19 percent moved out of ‘fall risk’ category, thanks to the program and the therapy pool.”
Balance and strength are improving as a result of using the resistance jets throughout the program. Additionally, with the adjustable treadmill floor, that can be raised or lowered from zero to six feet, participants are able to naturally progress through a series of tasks at varying water depths.
To learn more about the program that Lakeview Village uses and the impact it has on their community, download our Falls Reduction Program Profile here>>
Many physical therapy (PT) clinics that offer aquatic therapy have discovered that treating athletes can be a lucrative way to dominate their market share. Whether the athletes are “weekend warriors” – those individuals of all ages who have a penchant for working out but aren’t making money on their sports – or elite professionals, they can boost a PT clinic’s revenue stream considerably. The secret is to understand what they want, how to woo them and how to keep them involved.
What Athletes Want to See in a PT Clinic Environment
Athletes who are looking for a PT clinic for rehab or performance training purposes may come from a wide array of backgrounds. Many aquatic therapy professionals work with high school athletes, triathletes, competitive runners and even pros. However, most of these athletes share common needs when it comes to working within a clinical setting that offers aquatic therapy and exercise.
In general, athletes of all ages and representing all stages want a setting that provides them with:
- Creative Solutions. For instance, many athletes may not be able to come to the facility during traditional 9-5 working hours. To attract them, it might be necessary for the clinic to extend its hours or stay open for one weekend day.
- Competitive Programs. Athletes are competitive by nature, so their rehabilitative and training solutions need to represent their penchants for competitiveness.
- Rehab for Common Athletic Injuries. These can include sprains, strains, knee problems, Achilles tendon injuries, fractures, dislocations, repetitive stress injuries, shin splints, hip problems, plantar fasciitis, ankle issues and the after-effects of reconstructive surgery.
- A Well-Rounded “Menu” of Services. Giving athletes a customized “menu” allows them to pick out what they want and need in an a la carte way.
- A “Give-and-Take” Experience. Athletes are often determined to continue activity, even if they are injured. Physical therapists have to be open to this fact, and willing to work with – not against – athletes’ desires.
- Private Pay Options. PT clinics working with athletes must create private pay options, because not all athletes will have the insurance to pay for the therapy they need. Additionally, if the clinic offers exercise classes or opportunities for athletes to work out in a HydroWorx pool, customers will need to know how payments can be conveniently made.
- Support and Encouragement. What athletic person doesn’t want a cheering section? Positive feedback from a clinician who understands the mindset of the athlete is essential to keeping the motivation factor high when challenges, such as overuse injuries or surgery rehab, are faced.
Ironically, changing the average physical therapy clinic atmosphere into one that athletes find attractive can prove challenging. In the end, though, it will help not only the clinic’s new clientele reach their goals, but also the clinic’s team members learn and try new aquatic therapy and physical therapy methodologies.
How to Woo Athletes to Your Physical Therapy Clinic Setting
A promotional plan is necessary to make athletes aware that the clinic is focused on offering creative, aquatic therapy solutions that will fit their needs. Some of the marketing techniques that have worked well at clinical facilities across the country include:
- Advertise locally to inform the community of services, including gift certificates.
- Offer pre-paid punch cards with a discount (e.g., a free visit after 10 paid visits.)
- Work with a local running club, triathlon club or other team and offer member’s discounts.
- Provide student discounts, and advertise them at local competitions.
- Provide a free in-service at the PT clinic at the start of a sporting season (e.g., track and field, football, basketball.)
How to Keep Athletes Coming Back to Your Clinic… and Talking about It, Too!
Once athletes are accustomed to coming to the clinic, the marketing shouldn’t end. After all, the more they become attached to the clinic and its underwater treadmill and facilities, the more likely they are to share their success with fellow athletes. Encourage current clients to talk about the clinic’s offerings, and prepare brochures and sales documents for them to distribute. Make sure coaches are kept “in the know” about the clinic’s open houses and other special events related to physical therapy and exercise for athletes.
By remaining innovative, physical therapy clinic owners and personnel can greatly increase both their community visibility and their competitive advantage with some well-thought-out targeting of the athletic market in their areas.
Free Webinar: The Use of Aquatic Therapy for Neurological Rehabilitation
On January 27, 2015 from 1:00pm-2:00pm EST, join Jan Black MS, PT, Clinic Director at NeuroWorx in Logan, UT, as she discusses the value of aquatic therapy for those affected by neurological conditions. This webinar will explore the application of neurological rehabilitation principles in an aquatic environment including locomotor training to accelerate progress and improve outcomes for gait, balance, kinematics and overall functional mobility.
Over the weeks during voting we would like to share the expanded story of each nominee of the 2015 Healthcare Excellence in Aquatics Award. The nominees are being introduced in alphabetical order and voting is open until January 28, 2015 at 11:59pm EST.
Our fourth nominee is: UP Rehab Services for the Remarkable Recovery of a Quadriplegic Patient
Meet Alex Guizzetti. Alex was in a car accident which resulted in a severe spinal cord injury from a break in his neck. Alex was paralyzed from the neck down and spent 1 year in Chicago receiving treatments. Following those treatments, Alex began aquatic therapy with the team at UP Rehab Services in Marquette, MI.
Prior to his accident, Alex was a very active adult. However, after his car accident, Alex was unable to walk and had to re-learn multiple tasks, activities and movements to get where he is today. At the time of his initial evaluation with UP Rehab Services, Alex was able to walk with a walker along with a gait belt and a nurse with at least “contact-guard” assistance.
For Alex, a typical aquatic therapy session in the HydroWorx pool ranges from 45-60 minutes, 3 times per week. He sees the occupational therapist for 1 hour before seeing the physical therapist. When Alex first began his therapy in the pool, he was walking around 2.0 mph for 10 to 15 minutes. After almost 4 months of intensive therapy, Alex is able to walk on the underwater treadmill for 30 minutes straight at 2.6 mph. He is also using the stairs to get out of the pool instead of the chair lift.
In addition to the walking program, Alex performed numerous exercises in the pool to increase his muscle strength and stamina, including the following:
- Single leg squat
- Kick board push down for core strength
- Heel/toe raise
- Back extension stretch with the railing
- Jumping jacks with dumbbells
- Step ups and step downs
- Rapid squat jumps
He now walks into therapy every day independently with Lofstrand crutches. He is able to do a number of therapeutic activities and exercises with assistance from physical therapists and occupational therapists. His aquatic therapy sessions have helped him increase the muscle strength of his core, hips, legs and feet- all of which are critical in improving his endurance, gait and functional mobility.
I am lucky enough to be able to work with Alex in the pool and occasionally- “on land”- as well. I remember the first time I worked with him on land, we were doing some mat table exercises with focus on transferring from his hands and knees, up to kneeling and then bringing one leg up for a half-kneel position. With a Swiss ball in front of him, I asked him to try and bring his left leg up into the half kneel. His response was, “Um, I don’t know about that.” With encouragement, he gave it a try. His reaction when he was able to bring that left knee up and plant his foot on the mat, is the reason that I love my job. With a restrained smile on his face and big eyes, he said “That’s the first time I’ve been able to do that.” – Katie Bowlby, Physical Therapist at UP Rehab Services
Learn more about this case and watch Alex’s pool rehab program in the two videos below:
Neuroworx is an outpatient physical therapy clinic in South Jordan, UT specializing in neuro-rehabilitation of individuals with paralysis due to spinal cord injuries, brain injuries and strokes.
Join us on January 27, 2015 from 1:00pm to 2:00pm EST for the free webinar, “The Use of Aquatic Therapy for Neurological Rehabilitation.” Jan Black, Clinic Director at Neuroworx, will demonstrate the application of neurological rehabilitation principles in an aquatic environment. She will review the properties of water that are beneficial for the treatment of neurological conditions. She will also describe how aquatic therapy can be combined with other interventions such as locomotor training to accelerate progress and improve outcomes for gait, balance, kinematics and overall functional mobility. These concepts will be illustrated with a case presentation of an individual with a traumatic brain injury.
Attendees will learn:
- The properties of water that are beneficial for neurological conditions
- How combining other interventions along with aquatic therapy can accelerate progress
- The improved outcomes that can be seen from aquatic therapy
- How to implement locomotor training in an aquatic setting
- The effect of these concepts on a specific case study