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A Business Plan for Success: 4 Opportunities for Generating Revenue

2014 September 19

ki pt cmykCommitting to a big purchase can be an overwhelming decision. Wouldn’t it be helpful if someone could provide a roadmap for your success before you committed?

Success looks differently for everyone, therefore we have compiled some great tips and information that can help you create your own unique success plan when it comes to purchasing an aquatic therapy pool for physical therapy clinics, hospitals, sports medicine training facilities and spas.

Download our Business Plan and ROI calculator to get a complete guide to growing your business with aquatic therapy>>

The key for a successful aquatic program is to structure it in a way that your pool is being used to its maximum potential at all times. Often, the initial reason for purchasing an aquatic therapy pool is to offer an additional treatment method for patients, clients and athletes. Truly, though, there are a multitude of additional ways a specialized pool can be used and it’s important to think outside the box when it comes to maximizing the pool usage.

While it is possible and even probable to fill your pool time daily with insurance billable rehabilitation hours, there are always more ways to generate additional revenue from a technologically advanced therapy pool. Here are four different ways to expand your  offerings and generate additional revenue for your business:

  1. Physical Therapy – HydroWorx pools enable patients to begin physical therapy much sooner than with conventional rehabilitation techniques. Using the multitude of features of the pool, physical therapy can be billed a few different ways to maximize your billable hours in the pool.
  2. Personal Training and Boot Camps – Either during rehab downtimes or after hours, you can open the pool up to the community and offer a HydroWorx session within a personal training or boot camp program. This opens up a cash-pay opportunity to maximize the use of the pool, while also increasing presence in your community. This can reap dividends for the future as well.
  3. Sports Performance – Athletes at all levels can benefit from sport-specific HydroWorx training, but the key is to tailor the aquatics program to each athlete’s particular sport. Consider reaching out to local high school or college teams to offer access to the pool for team strength and conditioning on a regular basis. Or find a local running club for additional cash-pay revenue.
  4. Spa Treatments – Services such as Watsu or Ai Chi are becoming increasingly popular as the unique properties of water continue to prove healing. These programs may be provided as an effective alternative to your main aquatics program to maximize the treatment potential of a HydroWorx pool.

This list is just to jumpstart your thinking about additional ways you can generate some revenue and goodwill in your community. Let us know in the comments what other ways you might think outside the box to maximize the use of your pool!

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Upcoming Webcast: Aquatic Therapy for the Aging Adult

2014 September 17

IMG_6068crop2webStaying active as we age is important for maintaining balance, agility and coordination. Aquatic therapy can provide the ideal medium for comfortably and safely staying active.

Join us for an exciting webcast, streaming live from the HydroWorx pool at Leg Up Farm in Mt. Wolf, PA. The webcast will take place on September 24, 2014 from 4:00pm – 5:00pm EDT.

Kim Eichinger, Executive Director of Fitness for Country Meadows Retirement Community, will explain how aquatic therapy and exercise can greatly benefit aging adults. Kim will demonstrate a variety of aquatic exercises and fun activities that will turn your after-therapy hours into an opportunity to serve older adults in your local community.

This live demonstration will feature exercises to improve range of motion, aerobic conditioning and fun activities for balance and agility. We will incorporate treadmill and jet features of the therapy pool and explore task-related exercises performed with a variety of tools. The activities featured are appropriate for active older adults who are seeking fun and functional forms of exercise to support their independent lifestyle.

Attendees will also learn:

  • Exercises to develop skills and improve coordination, balance and agility
  • Strategies to make sessions fun and keep participants engaged
  • The impact that advanced aquatic technology has on improving aging adults’ physical conditioning and performance

This 1 hour webcast will be broadcast live from the HydroWorx 2000 Series pool at Leg Up Farm in Mt. Wolf, PA. Want to attend the webcast in person? Live attendees will have the opportunity to try the HydroWorx 2000 Series pool at Leg Up Farm.

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Valuable Investments for Your Residents and Community

2014 September 16

The following blog post has been summarized from the recent Advance for Long Term Care article, Value Based Purchasing for Your Community’s Wellness Center, written by Nick Drey. Nick Drey is the Director of Wellness at Walnut Ridge at Clive Senior Community in Clive, Iowa. IMG_6063cropweb

Nick Drey, Wellness Director of Walnut Ridge at Clive Senior Community, shares that emphasizing wellness and providing residents the tools they need to stay independent is the main focus at Walnut Ridge. At the core of their offerings is the wellness and fitness center called ‘The Ridge Club’ which is made up of a fitness station, two warm-water pools and a room for land-based fitness classes.

The warm-water therapy pools top the amenity chart at Walnut Ridge. Having both a warm-water multipurpose pool and a specialized warm-water HydroWorx therapy pool with an underwater treadmill, resistance jets and hand rails meets many needs for their residents. Individuals who utilize the pool for gait training after an injury, or for wellness or therapy, lose any fear of injury or falling because of the environment. This not only increases residents’ confidence but also means they are less likely to cancel or skip an aquatic therapy appointment. Residents are able to get a great workout as a result of using the pool which increases overall strength and muscle mass.

“We also utilize underwater cameras which gives users immediate feedback concerning gait analysis. It’s a training tool that no one else in the area has and sets us apart from other wellness clubs and other senior living communities. The fact that both pools are heated to about 92 degrees is a major draw within the community- and a major selling point-as warm-water pools are quite scarce in our area. We have a multitude of residents that have moved into our community simply because we offer warm-water pool.”- Nick Drey

Along with their therapy pools, Walnut Ridge features self-adjusting fitness equipment. The residents each have smart keys that are programmed with their workouts. When the key is inserted into the equipment, it automatically adjusts to their appropriate settings.

Each of these amenities and features share one common goal: increasing residents’ ability to stay independent longer and reducing falls. Statistics show that one in three 65 year-olds will fall annually and that number increases with age. Falls are often a result of imbalance and weaknesses developed overtime. Therefore as Drey states, it is important to have tools and programs in place to provide members and residents the best plan to improve balance and strength. The underwater treadmill is one of those tools at Walnut Ridge. They are able to create a plan to stop stopping major incidents of falls before they happen by increasing residents’ and club members’ lean body mass in a way that land-based exercise alone does not.

Additionally, an overall community goal is to continue to grow. At Walnut Ridge, they are able to rent out space in their pool for therapy groups to utilize. This brings in added revenue each month as well as referrals, which equals growth.

As America continues to age, investing in amenities that enable residents to stay active and increase strength is essential for any organization desiring to stay competitive.  

Read the full article today>>


Upcoming Webcast: Aquatic Therapy for the Aging Adult

Join us on September 24, 2014 from 4:00pm to 5:00pm EDT for a webcast streaming live from the HydroWorx pool. Kim Eichinger, Executive Director of Fitness for Country Meadows Retirement Communities, will be presenting the presentation, Aquatic Therapy for the Aging Adult. This live webcast will explain how aquatic therapy and exercise can greatly benefit aging adults. 

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Research Reveals Underwater Treadmill Training Can Impact Blood Pressure

2014 September 15
Underwater Treadmill Research

Underwater Treadmill Research

Did you know that endurance exercise reduces blood pressure? Of course you did! But we’re not here to tell you something you already knew.

There are an estimated 67 million Americans who suffer from high blood pressure. Many struggle to find ways to improve their condition naturally, especially those that are typically sedentary. Though it may be known that exercise can help lower blood pressure, many are unable or unwilling to exercise on land. Many times land exercise can be painful or difficult for those that are overweight or suffer from comorbidities such as arthritis or chronic pain.

The focus of a recent study, Aquatic Treadmill Training Reduces Blood Pressure Reactivity to Physical Stress is exercise done on an underwater treadmill. This study shows that while all endurance exercise can reduce blood pressure (BP) and the body’s related stress responses, aquatic treadmill training can significantly reduce resting diastolic blood pressure MORE than land-based training. 

The study, conducted at Texas A&M University, tracked the response of 60 adults who worked out on either land-based treadmills or in a HydroWorx therapy pool on an underwater treadmill during specific sessions each week. The results from the study were that aquatic treadmill training, but not land treadmill training, significantly reduced resting diastolic BP, exercise systolic BP, diastolic BP, mean arterial pressure and pulse pressure during stages of exercise stress and recovery.

The great news is that not only does underwater treadmill exercise provide a safe, comfortable and less painful form of endurance exercise, it can be even more beneficial than land exercise.

To learn more about the research being done at Texas A&M University, please watch this video:

Download our Research Studies Book for a comprehensive overview of studies that have been done on underwater treadmills.

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Facility Spotlight: Baylor University

2014 September 12

Chartered in 1845 by the Republic of Texas, Baylor University was one of the first educational institutions west of the Mississippi. True to its courageous beginnings, Baylor continues to blaze the trail of advancement, teaming up with HydroWorx—whose therapy pools dot the campus—to offer their student-athletes the best in athletic care and treatment.

HydroWorx PlungePools at Baylor University

HydroWorx Plunge Pools at Baylor University

“We use the pools for all athletes—both indoor and outdoor,” stated Mike Sims, Baylor’s Head Athletic Trainer and Assistant Athletic Director. “Our training and conditioning staff really encourages the athletes to get in the pools. On especially hot days, we actually require pool use from our football players. We’ve found the cool water (of the PolarPlunge, kept at a cool 50 degrees) helps tremendously with muscle recovery times.”

Sims—in his 34th year of service to Baylor’s student athletes— places top priority on providing the Bears with the best, most technologically advanced equipment. Two side-by-side HydroWorx 1200 Series pools and plunge pools augment training efforts in The Simpson Center (a multi-sport facility). The pool’s moveable floors and resistance jets for low-impact, pain-free conditioning provide trainers a valuable tool to improve their athletes’ performances. Running against the resistance of the water enables athletes to build power, using water’s property of viscosity to achieve a greater workout in a shorter period of time without the joint stress produced on land. Additionally, the hot and cold plunge pools create the ultimate muscle recovery and revitalization environment.

“The plunge pools have really helped us with managing our overuse problems,” continued Sims. “With athletes dedicated to working out year-round now—doing the same sport, the same movement over and over—injuries are inevitable. The pools are a great recovery tool, whether it’s an overuse problem or an acute injury.

“Initially it takes some cajoling to get the athletes into that cold water but then they start to see the overwhelming benefits and even wait in line or call on days off to get into the pool.  They see the benefits and they feel better.”

Baylor’s newly-completed McLane Stadium—boasting two more plunge pools—provides an eye-popping view for motorists along I-35. At the stadium, athletes will use the Thermal and Polar Plunges to reduce core temperatures, revitalize muscle, and ease the aches on game days.

“There are many products in the marketplace to choose from, all of which have their advantages. We choose the HydroWorx pools simply for the quality of the product. They are very durable and help us achieve exceptional results,” added Sims.

We are proud to be a part of so many wonderful colleges and universities, such as Baylor University, and wish you all luck in your current and upcoming seasons!

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